About

Clothes are the variable, not you

I believe getting dressed should feel empowering, practical and be done for you. Not anyone else.

I’m Sheree Laursen. I work with women across Bendigo, Central and Northern Victoria on colour and personal style, from a home studio in Strathfieldsaye and in their own homes.

What I do with my clients is explore colour, fit, fabric, proportion and personal style through the lens of your goals, preferences and real life. Whether you want to feel more confident, simplify your wardrobe or express yourself in a new way, I’ll offer thoughtful guidance, practical options and the freedom to make choices that feel right for you. Your body is not a problem to solve; your wardrobe is a tool for living, communicating and feeling like yourself.

What I believe

Style is personal. Your comfort and how you feel in your clothes is the most important thing, not trends, fashion or what someone else thinks ‘suits’ you.

There is nothing to fix

We work with how colour harmonises with your own colouring and how fabric behaves on a frame. Nothing about you is treated as a problem to be solved, because it is not one.

Comfort beats rules, every time

Rules only cover the situations somebody thought to write a rule for, which is never quite the one you are standing in. After a colour or style session, you’ll understand why something makes you feel good. And you’ll take that with you into every shop you ever walk into, for the rest of your life.

You already know more than you think

Most women can tell me which of their clothes feel right. What they have never had is the language for why. My colour and style sessions put a decision making framework around your instincts, helping you to buy with confidence and create a wardrobe you love.

Dressing for yourself

Your preferences always come first. You set the boundaries. Tell me anytime if you’d rather skip a topic. You wear the clothes, so you decide what fits your values, culture, lifestyle and self-expression – first and always.

How I got here

The long way round

My first job out of university was as a blackjack dealer at Crown Casino.

Since then my working life has been a mix of government, banking, retail, customer service, records management, technology and project management. A good run, but my creative side was never really part of any of it.

In 2025 I trained with Imogen Lamport at the Academy of Professional Image (AOPI) and became certified in Advanced Personal Colour Analysis. In 2026 I went back to AOPI and became Certified in Personal Styling and Image Mastery for Women.

The mixture of my work experiences has turned out to be the useful part, rather than the odd part. I make connections that lead somewhere unexpected. I love finding the ways ideas, style, colour and people connect to each other.

Putting myself first and what it taught me

A couple of years ago, with my kids grown and independent, I decided it was time to put my own wellbeing first. I was sleeping badly, sore most of the time and short tempered with just about everything.

In August 2024 I made some changes. I worked with a dietitian and committed to regular strength training and because I was studying at the time I had the flexibility to actually prioritise it. I am stronger now than I have been in years and I sleep properly. Running my own business is what lets me keep it that way.

My shape changed too. This is the part that matters for what I do now. It did not fix how I felt about getting dressed. I still opened a full wardrobe and found nothing in it. That was when I realised, the problem had never been my body. It was that I didn’t have the framework to understand how to categorise what made me feel comfortable and confident or to develop my personal style. Now I do.

That is why I do not sell anyone a transformation. I explain how it works and you take it from there.

Where the training comes from

Colour and style analysis is an unregulated field, which means anybody can put up a website. Here is exactly what I have done, so you can weigh it up.

Colour: Certified in Advanced Personal Colour Analysis, 2025, trained with Imogen Lamport at the Academy of Professional Image.
Style: Certified Personal Stylist and Image Mastery for Women, 2026, Academy of Professional Image.
The colour system I use: The Absolute Colour System. Eighteen palettes of fifty colours, developed in Australia. Southern hemisphere light is different. A system built for it handles our conditions and the full range of skin tones better than one built elsewhere then imported.
Since: Colour consultations since October 2025 and styling sessions since 2026.

Come and ask me something

The best way to find out whether any of this suits you is fifteen free minutes on the phone or on video. You ask whatever you want and I tell you honestly which session fits, or whether you need one at all.

I would far rather you asked than talked yourself out of it.

Book a free Style Chat

Or have a look at the sessions and the questions page first.

I acknowledge the Traditional Custodians of the lands on which I live and work, the Dja Dja Wurrung people, and the many other First Nations communities whose Country I may visit or speak about through my work.

I pay my deep respects to Elders past and present, and I honour the continuing stories, knowledge systems, and creative practices that have shaped these lands for tens of thousands of years.